Systems Survey #3 + Critique: Trees

chicagologos

 

I chose to use the history of sports logos to create a “tree.” I guess this isn’t so much a system working together. Although, the logo for each team is changed to fit with the times. Each variation can be attributed to the fan’s reaction, or call for change.

The elements of this “system” is the teams themselves, the logos variations, and the years that they were used for.

The logos for each team can be described as interconnected because they are all very similar, with only slight changes to the style. The goal when changing the logo is to maintain the basic theme for each team.

The logo can be changed due to feedback from the fanbase, or just because the administration wants to reinvent their image as a team. The logo designers have the control to create the logos themselves, and then the team management decides if they want to use that logo. As you can see, it took a fair amount of time and feedback/changes to the design to come up with the logos we have today.

The purpose of this system is to ensure your team stays relevant and original. If a team is struggling, then it can be a good way to market by creating a new image for the brand. A good logo in business can be a key aspect for marketing. Its important because the logo represents a brand’s unique identity.

CRITIQUE:

ezgif-2660335085

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s